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Research papers

Damasio

We cannot turn our backs on progress and progress is now linked to neuroscience. The challenge is to demonstrate how a neuroscientific approach can represent an opportunity to improve the research tools which are currently at our disposal. Can it...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Serrano , De Balanzó and Scamell-Katz (2010a, September 15). Damasio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/damasio